The Key Business Question: Will it Make Life Better?

“Our business is about making people’s dreams come true”. He meant this literally. At Propellernet they have an old gobstopper machine (right), each ball containing one of their people’s dreams. When they hit their targets, one person gets to live their dream. Examples include trekking across Africa, going to the world cup or climbing an active volcano in Antarctica.

Jack talked at the Spark the Change conference about how he created a very unique company. “We allocate 5% of our total budget to people’s own development. We have aerobics in the board room, we’ve learnt drawing, we’ve learnt improvisational comedy. Grounded in well-being, we’ve become a real creative force. I wanted everybody to fulfil their potential. And that’s given me and the business a higher purpose.”

This is a great reminder of what business should be about. It’s so easy to be led off track by what everybody else says business is about.

“We as people are not a tool to serve business. Business should serve us. It should enable us to share really great experiences, to find adventure, to learn and share and grow. To have this really warm fuzzy feeling that i’m on the right path and all is well in the world. But I struggled to turn this into a business plan that anybody could recognise.”

Will it make life better?

The above is the key question that Jack asks. If it won’t make life better for our people or our clients, then don’t do it. If it will make life better, then do it.

“When you focus on making life better, people come and you make more money. When you focus on making money, it doesn’t have the same result and it doesn’t make life better.” At the same time he focuses on “Revenue per person” so they have the financial resources to make life better for their people.

Jack Hubbard is an inspirational leader. By putting his people first, and focusing on making life not just better but truly great for his people it sounds like he has created a truly great company. I love it.

His current project is set to blow all this away. Dream Valley in the French Alps has chalets, meeting places, places for yoga, ski-ing, Tour De France cycling routes, rivers to canoe down, mountains to climb, and jump off and para-glide down.

I’ve been wondering this week about what business would be like run along Glastonbury lines (having had a fantastic time at last week’s festival). And the answer could well be Dream Valley. I want to go there and experience it. You have inspired me, Jack.

“Music without meaning is a series of noises. Business without meaning is just admin. We are superheroes. We just need to follow our dreams. We are not hear for a long time. We are here for a good time.”

Next Conference: 2025 Happy Workplaces Conference

Our Happy Workplaces Conference is our biggest event of the year, and we'd love for you to join us on Thursday 12th June!

This year's event will be held in London, venue TBC. We may also offer a hybrid option for people to join us online simultaneously — do let us know if you are interested in joining online and we can add you to the waiting list.

As always, our next conference will be filled with interaction, discussion and space for reflection.

Book now and get our special half-price Early Bird rate — just use discount code Happy2025.

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