2015 Beyond Budgeting Conference

Held in partnership with the Beyond Budgeting Institute, this event demonstrated that the Beyond Budgeting philosophy is a holistic and coherent management model. Speakers included John Seddon, occupational psychologist, researcher and global authority on management change; Andy Copsey, Chief Operating Officer of Handelsbanken in the UK; Julian Birkinshaw from the London Business School; Jesper Kruger of AP Moller Maersk; and Ulrich Gammelgaard of Velux.


Watch clips and read excerpts from the conference

Through this page you can find clips from the speakers at the conference along with links to the related blogs.


Reinventing leadership – John Seddon at Beyond Budgeting 2015

John Seddon is an occupational psychologist, researcher, professor, management thinker and global authority on change, specialising in the service industry. He is the managing director of Vanguard, a consultancy company he formed in 1985.

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Andy Copsey, COO, Handelsbanken: the UK’s Fastest Growing Bank

Andy Copsey is the Chief Operating Officer of Handelsbanken in the UK, where he has overseen the bank’s unprecedented growth following the financial sector crisis in 2008.

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Jesper Krüger on Driving Performance at AP Moller Maersk

Jesper Krüger is Head of Group Performance and Analysis at AP Moller Maersk.

Jesper’s Performance and Analysis team is responsible for driving the company’s short-term and long-term planning cycles, and for analysing, tracking and challenging the performance of business units within the APMM Group against their strategic ambitions.

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Ulrich Gammelgaard: Transparency and Demand Response at Velux

Ulrich Gammelgaard is Head of Global Financial Management at Velux, a roof window and skylight manufacturer, and one of the strongest brands in the building industry.

Ulrich has played a major role in the transformation of the Velux planning model which has improved transparency and the company’s ability to act on demand changes globally.

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Julian Birkinshaw from London Business School: Bureaucracy, Meritocracy and Adhocracy

Julian Birkinshaw is Professor and Chair of Strategy and Entrepreneurship at the London Business School.

At Beyond Budgeting 2015, Professor Birkinshaw explored how organsations must adapt to the post-knowledge work era.

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Next Conference: Women in Leadership Online Conference

Save the date for our online conference on 12th November 2025, celebrating women in leadership.

You will hear from inspiring female leaders about how they have created happy and empowered workplaces.

There will be interaction, discussion, space for reflection and opportunities to network with other leaders.

Find out more

The Happy Conference Methodology

How do we make our conferences great, interactive experiences — where you don’t have to make an effort to meet people and you also get the chance to talk about what you hear?

Here's what you can expect from a Happy conference